DISNEY CRUISE LINE
travel / email / design system
Challenge
When it comes to travel, triggered and transactional emails can make or break the customer experience. Disney wanted to see their messages reimagined to be as enchanting as the brand itself while delivering every last detail a customer needs to know about their trip.
Solution
We created a modular design system that functions beautifully across desktop and mobile devices to provide a highly-dynamic, helpful experience. A refined content hierarchy, fresh copy, personalized live text, and subtle animations make each confirmation and itinerary come to life.
Result
For Disney Cruise Line passengers, this new design system means the magic begins from the moment they book. The brand itself now has a more cohesive style between promotional and transactional messages, and receives fewer customer support inquiries thanks to increased clarity.