Brand: Xfinity
Created By: Oracle CX Marketing Consulting

As the national sponsor for NBCUniversal's 2020 Tokyo Olympics Games broadcast, Comcast took on a great opportunity and responsibility: bringing the Olympics to America. With more coverage of the Games and more ways to access it than ever before, the Comcast team tasked Oracle CX Marketing Consulting Creative Services with creating a series of emails that would increase awareness of their tune-in content offerings and integrations across their X1 and Flex devices.

Oracle CX Marketing Consulting Creative Services team developed an email series designed to guide customers through the full Xfinity Olympics experience from beginning to end: starting with the initial pre-Games excitement with a survey on how much content they would like to receive, into the Opening Ceremonies, and through the Games' many must-see gold medal moments.