Brand: Discover^®
Created By: Oracle CX Marketing Consulting

When Discover Student Loans needed to refresh an annual campaign sent to prospects and past customers at the peak of student loan season, the Oracle Responsys creative team took it a step further.

While refining the brand’s visual identity with new logo lockups, typography, iconography, and photography, we saw an opportunity to reimagine the user's experience in the inbox. Segmented based on eligibility and engagement, the peak-season campaign now includes several new layouts and personalized copy better geared toward driving action.