Brand: Lands' End
Created By: Oracle Marketing Agency Services
Send Date: September 2022 - February 2023
Lands’ End leveraged Oracle Marketing Consulting to optimize performance and improve campaign click-rates after Apple’s Mail Privacy Protection resulted in a 45% feature penetration and impacted open data reporting across their mailable universe.
Oracle Marketing's Strategic and Creative teams started with a single campaign, delivering a refreshed approach on industry best practices—plus, a new style, tone, and voice to accompany the brand's Mystery Sale promotion.
how it performed
28% lift in RPE
After the consultation and work of Oracle Marketing teams, Lands’ End recorded a 28% increase in Revenue per Email, plus statistically significant lift across all performance indicators.