Brand: OUTRIGGER Resorts & Hotels
Created By: Oracle Digital Experience Agency (ODX)

Challenges

OUTRIGGER Resorts and Hotels wanted to create a new abandon series program that would increase conversion and drive bookings to their properties. Given the nature of the resort and hotel business, guests face multiple barriers when booking travel and can be overwhelmed with the choices presented to them. The messages needed to tap into the emotional appeal of planning a vacation, reinforcing the experience, and highlighting OUTRIGGER’s commitment to hospitality and sense of place. The program also needed to account for each unique property and their individual positioning statements.

Outcome

Partnering with Oracle Digital Experience Agency (ODX), OUTRIGGER delivered a personalized and multi-touch program that helped recapture prospective guests’ attention and encouraged them to finalize their bookings. Since deployment OUTRIGGER has seen over +3.5x lift in open rate and over 10x lift in click-through rate vs. OUTRIGGER Resorts Promotional offer campaigns.

Each message went beyond a standard transactional approach, using personalized messaging as a driving force in the campaigns. In collaboration with OUTRIGGER, ODX set up dynamic messaging fields to display details specific to that property as well as the travel experience the customer was looking for. Each campaign leveraged dynamic imagery, brand promises, guest incentives, and offers specific to each property.

The overall dynamic program leveraged OUTRIGGER’s responsive email design system for production efficiency and was enhanced with new modules and dynamic guardrails. This ensured the program created a fresh and compelling experience for the customer while also keeping the visual integrity of the OUTRIGGER brand.