Brand: The Vitamin Shoppe
Created By: The Vitamin Shoppe and Oracle Digital Experience Agency

Challenge

The Vitamin Shoppe needed a way to personalize the frequency and cadence of their email campaigns—particularly for the crucial "Big 5" days from Thanksgiving through Cyber Monday—to maximize engagement without overwhelming their audience.

Solution

They worked with Oracle Digital Experience Agency (ODX) to develop a customized predictive activity model (PAM) and applied it to their ODX-built modular email architecture, creating an uncluttered matrix of holiday campaigns tailored to each customer down to the content and timing.

Result

It’s true: less is more. The Vitamin Shoppe saw a 25% increase in revenue while reducing the total number of emails sent by 20% compared to the previous year. Moreover, the predictive, personalized approach improved customer relationships by delivering the right content to the right people with respect for their time during a busy holiday season.