Brand: Xfinity + Samsung
Created By: Oracle Digital Experience Agency - Comcast Marketing Communications

The Challenge: Xfinity Mobile aimed to generate excitement for Samsung’s latest technology with a pre-launch email campaign. The goal? To seamlessly blend brand awareness for Xfinity’s exclusive offers, enticing customers with the promise of significant savings on their next device.

The Solution: We crafted a dynamic and visually striking email campaign designed to captivate and convert. With vibrant, easy-to-follow graphics and sharp, concise messaging, we spotlighted the unbeatable savings and benefits that Xfinity customers could unlock. To elevate engagement, we integrated a kinetic carousel, transforming the inbox experience into an interactive journey, where users could effortlessly explore various watch styles directly within their email.

The Results: The campaign was a resounding success, capturing the attention of both current and prospective Xfinity customers. By marrying sleek, modern design elements with crisp, minimalist copy, we achieved higher clickthrough and conversion rates, making Samsung's latest release the must-have tech of the season.