XFINITY TOKYO OLYMPICS
telecom / email
ChallEnge
When Comcast took on the great responsibility of bringing the Tokyo Olympics to viewers in America, they needed a way to raise awareness and help customers tune in with more options and more access than ever before.
Solution
Our creative team orchestrated a series of emails designed to guide customers through the Games from beginning to end, starting with an opportunity to customize your Olympics content by answering a quick survey and celebrating every must-see gold medal moment along the way.
Result
The combination of targeted messages and highly dynamic content created a deeply relevant, immersive experience that drove an increase in open rates and overall engagement from the Xfinity audience.