ABERCROMBIE & FITCH
retail / email / design system
Challenge
Abercrombie & Fitch tapped Oracle CX Marketing to open the door to more groundbreaking email messages that could be developed in less time with lower operational costs.
Solution
We created an email design system that is flexible and fully responsive, allowing for more personalization, testing, and optimization. Accessibility and email best practices are built in to ensure the latest standards are applied to every campaign — all without increasing turnaround times.
Result
A&F now has more time to focus on strategy, content planning, and testing across audience segments to give their customers the personalized experience they expect from one of America’s most iconic retail brands.