KRAFT
food & beverage / email
Challenge
Kraft’s My Food and Family site serves up bold, beautiful food photography and recipes—but they needed a cohesive email design system and content calendar to optimize their weekly, monthly, and seasonal messages.
Solution
Together, we developed a system that allows the team to spend less time building campaigns from scratch and more time planning thoughtful content for a higher volume of emails. Email design best practices, accessibility standards, and quality assurance are baked in by default.
Result
This robust, modular email architecture set the groundwork for new opportunities to test and personalize emails to the customer’s taste, and left the team with enough room on their plate to begin content planning across multiple channels.