DISCOVER STUDENT LOANS
financial / email
Challenge
Discover Student Loans needed to refresh an annual campaign sent to prospects and past customers at the peak of student loan season, with audience segmentation and content planning required for an optimal experience.
Solution
Each email was redesigned to match the brand’s visual identity, including new logo lockups, typography, iconography, and photography. The overall content structure was reimagined to improve user experience and streamline internal processes.
Result
The peak-season campaign now includes several new layouts and more personalized content better geared toward driving action and enabling complex segmentation based on eligibility, engagement, and other factors.