CONN’S HOMEPLUS
retail / email / design system
Challenge
Conn’s HomePlus needed every promotional campaign to stand out in the inbox, visually — and leverage data to deliver highly-personalized content to each customer.
Solution
Working as a team from strategy to deployment, we replaced their traditional email templates with a modular email architecture designed to enhance brand recognition and create a fully-responsive experience with endless opportunities for personalization.
Result
The efficient, modern architecture reduced development times and allowed Conn’s HomePlus to apply rich personalization with the power of Oracle Responsys. ROI jumped like a customer who just found the perfect deal in their inbox.