Challenge

Bank of the West needed to deliver emails that reflect their identity as a local bank with a global outlook. They wanted to engage and support customers personally, with the flexibility to create unique designs quickly at any scale.

Solution

Together, we developed and implemented a modular email architecture with fully-responsive design, dynamic personalization, accessibility standards, and operational efficiencies built in; enhanced branding and a modern look and feel tied it all together.

Result

With their new, adaptive email architecture, Bank of the West was able to leverage the power of Oracle Responsys to enable personalization at scale; reduced development times, greater relevance, and expanded testing opportunities improved both the customer experience and marketing ROI.

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