Harley-Davidson
retail / email
Challenge
Harley-Davidson wanted to kick their holiday campaigns up a notch, engaging their loyal customer base by serving up the right content at the right time in true H-D style.
Solution
We created a series of bold, eye-catching emails that showcased the brand’s fresh look and illustrated a customer’s ideal Harley-Davidson lifestyle with data-informed precision.
Result
Over the holiday season, campaign performance and revenue goals exceeded expectations; nearly 400 million emails were delivered featuring dynamic personalization, and both teams were recognized with multiple industry awards.